Challenge Everything (TM)

By: Derek Yu

On: March 31st, 2008

Hustlin' hustlin'

San Francisco, CA – April 1, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that it has bought The Independent Gaming Source, putting the (sometimes) respectable independent video game community/news site in its trophy case alongside acquisitions such as MaxisTM, developers of the best-selling PC video game series The SimsTM.

Derek Yu, Editor-in-Chief of The Independent Gaming Source, stated (while swimming in a pool filled with hundred dollar bills): “This is a pivotal event in the continuing transformation of the independent gaming industry. Electronic Arts is the leader in video games and their expertise in this field will undoubtedly bring great things to this community, especially in the area of 3d sweat physics. Also, I am so goddamned happy right now!”

John Pleasants, President and COO of Electronic Arts, stated: “I dunno, I was bored and we had a spare billion lying around.”

Please visit Electronic Arts’ press site for more information about the company and its games.

Note: Electronic Arts, EA, EA GAMES and the EA GAMES logo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. This is a joke. Please don’t hurt me.

  • JW


  • xerus

    RomeoPie hostile take over!

  • Dusty Spur

    So Derek… got any bling yet?

  • Gressmon

    Haha, nice one.

  • Valkyrie

    Madden Platypus Pimps ’09 anyone?

  • Valkyrie

    Scratch that, Madden Narcoleptic Soccer Rush ’09. There we go.

  • Noyb

    You mean Narcoleptic FIFA ’09!

  • gulo gulo

    i dunno seems legit to me

  • Gr.Viper

    LOL… look at website of Armagetron Advanced from 01.04.2007. EA-related jokes are getting popular…

  • Sabreman

    It was the best decision for the shareholders.

  • sean


  • Anonymous

    now posting in epic thread

  • TX

    I’m hoping this is a bad April Fool’s joke :P

  • Novichock

    Stupid Derek, You can’t swim in money, You’ll get papercuts.

  • akuyume

    Haha, like the logo, can’t wait for Madden NOwlFL ’10

  • Farmergnome

    can u keep the madden pic there plz plz plz

  • crackers

    I am forever happy for Derek and his independent posse.

    Now how about getting some gold text in the comment section.

  • Shuger

    Derek sold his soul.. how sweet :D

  • bateleur

    Will there be monocles in Madden ’09 now?

  • Ogmobot

    A hoax? This isn’t a hoax! How else would they have got enough money to fill a swimming pool?

  • Petri Purho

    The money in the pic is only to pay for Phil’s drinks.

  • Former Fan


  • Kevin Ghadyani

    APRIL FOOLS Commenter #22…

  • Lez

    Cave story rip off.

  • jeb

    INTERNET IRONY Commenter #23

  • GirlFlash

    awesome, its only a matter of time before Bit Blot is working on Need for Aquaria 2009: underground.

    YAY! :D

  • BroodKiller

    Yeah, or Oxeye begins making “Harvest2: the Middlearth” ;)

  • Corpus

    akuyume: “Madden NFOwl ‘10” would have worked better.

    Anyway, it’s about time! I’m looking forward to Rom Check Fail 20XX: The Reawakening.

  • ZeppMan217

    omg…no comments

  • Shiest!

    I was going to put a bid in tooooo

  • imwill

    Burn your soul~!

    ehehe it’s fun.

  • Kloi

    too obviously fake.

  • FireSword

    You wish huh? lol

  • Tinarg

    EA needs a new slogan now. How about:

    EA – It’s Indie Game

  • deadeye

    Ugh, why do I always forget about April 1st? I recognized that it was a joke right off the bat, but I couldn’t figure out why it was there. You think I’d get the jump on it one of these years, but no.

  • nullerator


  • Victo

    very funny :D made my day!

  • Drakkar

    Haha, I’m still in tears from this. Cheers this has been one of the best laughs I’ve had in awhile.

  • mio

    Painfully Funny :D

  • pii

    at least funny for the german speaking minorty:

    EA – It’s in die Game

  • King-n

    That would suck so much. :D

  • Derk

    “wtf, WHY would EA do that?”
    pwned :(

  • Mandrake42

    Damn, at first I wondered if someone had spiked my drink. Then I realized I was actually drinking alcohol anyway so that was irrelevant, then I realized it was still April 1st in America. Then I decided to drink more. Thanks Derek.

  • Ben

    Yey for April Fools…

  • gnome

    Not much of an April fool’s appreciator really, but this very post combined with the utterly hilarious Madden banner did make me laugh. In a controlled manner of course… :)

  • whocare

    all money is fake anyway

  • April Fucking Fool


  • Gabe

    World of Goo is out for anyone who pre-ordered! Fuck yeah!

  • Tom Cruise


    EA is owned by the Church of Scientology as are all of it’s relative properties, companies, and trademarks. Hence the hostile take-overs and aggressive mergers. We here at EA would like to thank you for supporting us over the years by purchasing all of our quality entertainment and supporting our line-ups. Our next big game will be L. Ron Hubbard: Resurrected! Please join us on April 29th for the multi-platform launch of what will surely be the gaming event of the year!


    Peter Moore & The Church of Scientology

  • v-rus

    Oh shit…. Wait, it’s April Fool’s day. That was close. And that also explains why Kotaku had nothing but posts about ‘game cakes’.

    Pretty fuckin scary april fools joke, though.